I would share some information about the latest Social Media tool that is gaining huge popularity at the moment, Pintrest. For those of you who are unfamiliar with it, Pintrest is a place to organize and share online images or videos that you find interesting or inspiring. Once uploaded or shared on Pintrest, these images become known as Pins, which the user can place on customized themed Boards. You can create boards for any topic imaginable.
Pintrest is social media’s rising star with the traffic statistics to prove it. Pintrest accounted for 3.6% of referral traffic in January which is pretty impressive considering Twitter is 3.61%. In July 2011, Pintrest’s figure was 0.17%, showing the massive growth the site has had in such a short period of time. The site now beats YouTube, Reddit, Google+, LinkedInand MySpace for referral traffic!
While it can be great pining really cool images all day long, Pintrest can be a really valuable tool for people with a specific purpose in mind. The site can be used as a platform to build your brand by linking and connecting to people who share the same style, or by pinning images that inspire your company’s work. You can use Pintrest for self-promotion, just do socreatively!
Below are some of the ways brands are currently using Pintrest to connect with their customers:
1. Promote a lifestyle
Brands pin images and video’s that embody what kind of lifestyle their customers live or aspire to
2. Use Pintrest like a focus group
Companies can look at the ‘pinners‘ who are following their brand and from this can see what they are pinning and who else they are following. They’re volunteering a lot of information about their interests, passions, dreams and sense of humour in a more natural way that they would say on a survey or even Facebook. This information can be used to a company’s advantage to glean insight about their target consumers
An excellent way of finding your ‘superfans’ or ‘super piners’ in this case is through asking fans to pin pictures of themselves with your brand’s products or services and getting them to tag you, and then you can easily repin those photos onto a VIP board – it’ll give a shoutout to these fans and show potentials customers that your current users really like using your product/service. If your company hosted an event recently, encourage people to pin and tag the photos as a sort of crowdsourced scrapbook.
4. Inspire you team
There are a lot of inspiring images scattered throughout the internet, and you can create a mood board for your company, pining things that are relevant, interesting or inspiring to your brand and you team. Pin logos and websites with good design, clever copywriting, images of possible team outings, colours to figure out your new advertising palette or use it to brainstorm an upcoming campaign.
Through browsing Pintrest, you might even see items that could inspire your company’s next big idea, so keep that ‘Pin It’ button handy!